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UAE Business Insights

Practical guidance on winning business in the UAE and the wider GCC, written from the UAE.

Do you need an Arabic website in the UAE?

When an Arabic version of your website pays off in the UAE, when English is enough to start, and how to add Arabic properly without a word-for-word translation.

Do you need a local entity to sell software in the UAE?

No. The Federal Tax Authority says a non-resident with only State Sourced Income and no permanent establishment shall not register, and withholding tax is 0 percent. Where that stops being true: VAT registration, ICV scores on public tenders, and anyone you put on the ground.

Where is technology investment going in the GCC?

MENA data centre spending grows 37.3 percent in 2026, but software is the larger pool at $20.45 billion. Where GCC technology money actually goes, and which part of it a European software company can win.

Why the GCC? The case for the Gulf as your next market

Non-oil activity is 79.4 percent of UAE GDP and Saudi Arabia's digital economy is 15.6 percent of GDP. The UAE removed the majority local shareholder requirement in 2020. What the numbers mean for European software companies.

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